EveLab Insight's Online Skin Analysis System Releases New Product Features

As the beauty industry navigates through the pandemic, it is entering a new phase where new consumer trends and changes are taking place. The industry is becoming increasingly professional, as professionalism reflects the effectiveness of beauty skincare routine and is experienced firsthand by customers. Therefore, there is a need for more systematic and digitized tools to shape a unique professional system, making brands more convincing and trustworthy.

In recent years, as consumers have become more diverse in their beauty and skincare needs, targeted and customized services have become increasingly necessary. In the future, the beauty industry will place more emphasis on personalized services, providing more specific and precise beauty plans.

Based on a preset product recommendation list, store staff can easily recommend products while also adding or subtracting recommended products based on the individual needs of each customer. This flexible sales approach cleverly improves sales conversions.

What is a Skincare Plan?

1. Skincare Plan can match customers with a complete skin care routine and program based on their skin analysis results.

2. Skincare Plan consists of multiple skin care products, each corresponding to a specific step in the routine. Beauty consultants can freely edit products based on the customer's actual purchasing needs, creating a personalized skincare plan with higher flexibility.

3. Different types of skincare plans, such as holiday or VIP-exclusive programs, can be set to meet brand marketing needs with stronger operability.

 

On the other hand, for customers, their sensitivity to experience is much higher than price sensitivity. In research, EveLab Insight found that more and more consumers pay attention to the "transparency and brightness" of the overall skin rather than a single skin dimension. Studies have shown that shiny skin makes people feel younger. People have always believed that radiant facial skin represents healthy skin, and the current trend in skincare is towards health and science.

What is Glow Detection?

When light reaches the surface of the skin, only a small portion, about 4%-8%, is directly reflected, while the rest penetrates into different layers of the skin. Mirror reflection gives it a bright side, while backscattered light gives it skin color. In other words, mirror reflection reflects the brightness of the skin, light absorption reflects the skin tone, and diffuse reflection reflects the degree of absorption and reflection of the skin's dermis to light.

Skin glossiness is a complex phenotype that can be comprehensively reflected by the degree of skin reflection, skin texture, and skin color uniformity. When the skin is balanced in water and oil, smooth, and the skin color is even and bright, the skin will appear glossy. When the skin is lacking in oil and water, rough, and the skin color is uneven and dull, the skin will lose its gloss.

Glow Detection

Glow Detection is determined by the three elements of "oiliness, skin texture, and evenness of skin tone." Skin texture reflects the roughness of the skin surface (stratum corneum), while evenness of skin tone reflects the absorption and reflection of light in the deeper layers of the skin.

1) Oiliness

- The evaluation of oiliness provides direct information about the glossiness of the skin, reflecting the overall brightness of the skin. "Bright" skin usually reflects light in a specular way, while "dull" skin scatters light more easily.

2) Skin Texture

- Skin texture reflects the roughness of the skin surface (stratum corneum).

- The raised areas on the skin surface are called skin ridges, while the grooves between them are called skin furrows. Skin furrows and ridges represent the texture of the skin surface, reflecting its roughness.

3) Evenness of Skin Tone

- Evenness of skin tone reflects the absorption and reflection of light in the deeper layers of the skin.

- During testing, areas with a white or light color indicate prominent unevenness of skin tone. The lighter the color, the more dull the skin. The more significant the color difference, the more uneven the skin tone.

Evelab Insight's new Bate beta features can easily boost marketing and sales by deeply exploring consumers' skincare needs.