Featured on Cosmetics Business: EveLab Insight Discusses AI-Driven Shopping Alongside Target and Glossier
Cosmetics Business interviews EveLab Insight alongside Target and Glossier on the shift from search queries to AI-powered personalized beauty consultations and instant digital commerce.
In a feature by Cosmetics Business, EveLab Insight is interviewed alongside industry giants like Target and Glossier to discuss how generative AI is fundamentally reshaping beauty shopping. Yolanda Ching, Head of Sales & Marketing at EveLab Insight, highlights a pivotal shift: consumers are moving away from traditional Google searches in favor of AI-powered consultations for personalized advice and routines. This transition from "searching" to "consulting" means that old retail rules no longer apply. As brands like Glossier and Skims integrate with ChatGPT via OpenAI's Instant Checkout, the report underscores how AI creates a frictionless journey from discovery to decision. EveLab Insight emphasizes that staying connected to these new AI ecosystems is crucial for brands to remain discoverable in the modern beauty market.